Art Director
[11.2023 _ Present]
kēvo studios, Branding & Design Agency
- Design & Deliver Assets for Multi-platform Experiences, Campaigns & Productions
- Production for Printed Brochures & Event Graphics
- Adapt Assets for Social Media & Additional Digital Platforms
- Manage & Prioritize Client Feedback
[Clients Include: Edition Hotels; The Four Seasons; The Standard]
Creative Director
[05.2022 _ 11.2023]
the seventh art, Branding & Design Agency
- Develop Brand Stories, Style Guides & Identities for Luxury Real Estate & Hospitality Clients
- Cross-Functional Collaboration with Renderers, Copy & Research Teams
- Research, Source & Implement Stock Photography
- Work with External Vendors to Produce Printed & Digital Assets
- Plan, Execute & Set Direct Shoots (Including Building Shot Lists & Schedules)
- Manage & Prioritize Client Feedback
[Clients Include: Mandarin Oriental; Rosewood Hotels; Sunshine Group]
Freelance Art Director
[03.2022 _ 05.2022]
Revlon, CND, In-House Marketing Team
- Develop Photography Seasonal Ad Campaigns & Stories for B to B marketing
- Art Direct & Create Story-Boards for Photography Shoots
- Deliver Assets for Vsarious Channels (Including, Social, Digital & Web)
- Re-Purpose Assets for Social Media & Additional Digital Platforms
Freelance Creative Consultant
[01.2022 _ 03.2022]
ILIA, In-House Digital Marketing Team
- Deliver Assets for Various Channels (Including, Social, Digital & Web)
- Re-Purpose Assets for Social Media & Additional Digital Platforms
- Create & produce marketing emails for A/B and split testing
Freelance Design Director
[03.2021 _ 09.2021]
mindbodygreen, In-House Digital Marketing Team
- Conceptualize & Create Campaign Graphics
- Partner with Producers, Program Managers, Product Designers
Legal Team & Illustrators for Podcast & YouTube Digital Graphics
- Create & Implement Style Guides to Use Across all Media Platforms
- Develop Templates & Strategy for Social Media
- Source & Manage Stock Photography & Illustrators
- Reformat assets for web, social media, YouTube & Podcast spots
Freelance Creative Director
[09.2021 _ 11.2021]
Sideways, Branding & Design Agency
- Develop Brand Stories, Style Guides & Identities for Luxury Real
Estate & Hospitality Clients
- Source Locations, Stylists & Talent (All Within Budget)
- Art Direct & Create Story-Boards for Photography Shoots
[Clients Include: Highgate Hotels; Moxy Hotels]
Art Director
[08.2019 _ 01.2021]
IPSY, In-House Marketing Team
- Advocate Brand Standards Across all Media Outlets
- Create Standardize Processes & Guidelines for Projects & Approvals
- Conceptualize & Create Style Guides for Monthly Campaigns
- Art Direct & Create Story-Boards for Photography Shoots (on-model & still-life)
- Build Shot Lists & Schedules
- Production Planning, Budget Forecasting
- Source Locations, Stylists & Talent (Within Budget)
- Gather & Source Props & Wardrobe
- On-set Art Direction & Still-Life Styling
- Manage Retouching Feedback & Budgets
- Manage the Design, Photography & Video Teams & Organize Work-Flow
- Create Brand & Campaign Style Guide Tools to Enable Design Teams
- Beauty & Design Trend Research & Forecasting
- Develop Templates & Strategy for Social Media, IG TV & YouTube
- Work with Video Editors (Motion Graphics & Live Action)
- Deliver Assets for Various Channels (Including, Social, Digital & Web)
- Cross-Functional Collaborations with Life-cycle Marketing, Social & Copy Teams
- Art Direct Event Graphics & Concepts for Pop-up Events
Freelance Art Director
[04.2017 _ 08.2019]
Locale Hospitality Group, In-House Marketing Department
- Brand Audit & analysis
- Brand Strategy Presentation
Lifehouse Hotels, In-House Marketing Department
- Brand Audit & Organize Brand Asset Library
- Restructure Creative Presentation
- Brand Expansion Experimentation
HHM Hotel Group, In-House Marketing Department
- Establish & Manage Schedules & Budgets
- Brand Audit for St. Gregory Hotel
- Create Style Guide & Source Stock for Image Library
- Design Digital Ad Campaign for St Gregory Hotel
- Web strategy & Art Direction for the Whitney Hotel
- Develop Brand Stories, Style Guides & Identities for Peregrine Restaurant at the Whitney Hotel
- Art Direction for Renderings for Whitney Hotel Investors
- Advertorial Design for Print & digital for Rittenhouse & Envoy Hotels
- Source & Organize Stock Image Libraries
- Conceptualize & Produce Integrated Pop-up Experiences (Including Prop Sourcing)
- Web Strategy & Design for Auberge Resorts Collection
- Plan & Execute Integrated Productions (Including: Web, Social, General Design, etc.)
- Design for General Digital Campaigns, Printed Pieces & Signage Throughout Properties
Carmel Real Estate Group, In-House Marketing Department
- Develop Brand Stories, Style Guides & Identities for Residential Properties
- Reformat Assets for Web
- Art Direction for Property Renderings
- Design for General Digital Campaigns & Printed Pieces
Freelance Art Director
1 Hotels, In-House Marketing Department
[12.2016 _ 04.2017]
- Digital Launch Campaign Design for 1 Hotels Brooklyn Bridge
- Digital Brand Audit to Asses Photography Assets
- Re-Brand Assets for 1 Hotels South Beach Residential
- Source & Work with External Vendors, Illustrators & Photographers
- Digital Ad Campaign Designs (1 Hotel, Central Park & 1 Hotel West Hollywood)
- Monthly Brochure Design & Production (1Hotel Brooklyn Bridge & 1 Hotel, Central Park)
Creative Director
[09.2012 _ 12.2016]
the seventh art, Branding & Design Agency
- Create Standardized Templates & Design Decks (Pitch & Sales Decks)
- Create & Visualize Strong Holistic Stories for brands & Campaigns for Residential & Hospitality Clients
- Logo & Word-Mark Design & Usage Adaptation
- General Digital & Print Design
- Produce Integrated Experiences for Marketing Purposes
- Manage the Design Team, Organize Work-flow & Schedules
- Project Production (Planning, Budget Forecasting & Sourcing Talent)
- Research, Source & Implement Stock Photography
- Source & Work with External Vendors & Illustrators
[Clients Include: Highgate Hotels; Conrad Hotel; Archstone; ODA; Fendi Chateau]
Senior Designer
[11.2010 _ 09.2012]
dwellstudio, In-House Marketing Department
- Create & Product all Website Graphics & Design
- Photo-Shoot Art Direction, Production & On-Set Styling
- Print Production & Color Matching for Seasonal Catalogs
- Lifecycle Marketing Email Design
Freelance Graphic Designer
[09.2009 _ 11.2010]
SAVEUR, In-House Marketing Department
- Design & Production of Event Collateral
- Print & Digital Ad Design & Production
Art Director
[12.2008 _ 09.2009]
WWD, Summits Events Department
- Conceptualize Event Style Guides
- Print & Digital Ad Design & Production
- Design & Produce All Event Assets
- Plan & Execute Integrated Marketing Summit Productions
- Re-Purpose Assets for Digital Platforms
Graphic Designer
[12.2006 _ 12.2008]
Travel + Leisure, In-House Marketing Department
- Design & Produce Event Collateral
- Organize & Catalog Photo Assets
- Research & Source Stock Imagery
- Print & Digital Ad Design & Production
Studio Assistant
[02.2006 _ 12.2006]
Hudson Studios, Photography Studio
- Assist Studio Bookings & Scheduling
Personal Assistant
[06.2004 _ 05.2005]
Victoria Vesna, Media Artist & UCLA Chair
- Grant Research & Office Organization
SOFTWARE
- Adobe CC Programs:
XD
InDesign
Photoshop (Some Experience in Canva)
Illustrator
After Effects (Some Experience in CapCut)
- Figma
- Asana (Some Experience in Mondays)
- Google Slides (Some Experience in Keynote)
EDUCATION
- Graduated from UCLA (University of California, Los Angeles) with a Bachelors of Design (2001 to 2004)